Growth Matters

Why is PMF so hard

Five common PMF pitfalls

How Good is Your PMF Today

Power of Sharp Questions

SCORING WORKSHEET for baseline PMF

Scoring Your Customer Factor

Scoring Your Product Factor

Scoring Your Category Factor

Scoring Your Go-To-Market Factor

Scoring Your Talent Factor

Your PMF Baseline Scorecard

How to Navigate PMF

Summary Slides - PMF Five Factors Framework

Your SCORING WORKSHEET for U.S. fitness hypothesis

Scoring your U.S. fitness hypothesis

Implications of US fitness hypothesis

Intro-how to create value story

WORKSHEET: How to create your U.S. brand value story

Building your story blocks

Structuring your story

Mapping story to customer journey

Positioning your story

REFERENCE: Readings

Establishing a basecamp

WORKSHEET: How to identify target segment for US entry

WORKSHEET: How to build GTM for US entry

WORKSHEET: How to build team for US entry

Identify your customer archetypes

Intro- how to calibrate GTM

Assess your customer intensity

How to segment for early adopters

Build your GTM strategy

Prioritize your direct GTM path

Adding channel pathways

Managing multiple GTMs

Two GTM alignment checks

Summarize Repeatable GTM

How to build US entry team

REFERENCE READINGS - GTM, Customer and Category

Intro to PMF risk mitigation plan

Develop story validation plan

How to mitigate each key risk factor

WORKSHEET: PMF story validation & risk mitigation plan