Positioning a unique brand story

How to Position a Unique Brand Story

Tech stories focus too much on cool features and not enough on value. In this course, you learn how to build a value story for your company or product and position it for differentiation in market.

Buy $199.00 Free Preview

Course curriculum

1. Intro to Course_Key Topics
  FREE PREVIEW
1. What is positioning - and what it is not
  FREE PREVIEW
1. The Story Map Framework for Positioning
  FREE PREVIEW
1. WORKSHEET: How to position a unique story
1. WARNING - Brand story rests on right building blocks
1. Building your story blocks
1. Structuring your story
1. Mapping story to customer journey
1. Why Your Story Needs to Change As You Grow
1. How to evolve your story as you grow
1. Brand commitments
2. Tie brand commitments to differentiation
1. Positioning Summary
1. Brand story - key takeaways

About this course

$199.00
14 lessons
1 hour of video content

Build a compelling story

from your customer value & tech magic

Enroll today

Growth Matters

How to Position a Unique Brand Story

Course curriculum

Intro to course

What is positioning, and what is it not

Positioning - Story Map Framework

WORKSHEET: How to position a unique story

Brand Story Rests on the Right Building Blocks

Building Your Story Blocks

Structuring your value story

Mapping story to your customer journey

Why your story needs to change as you grow

How to evolve your story as you grow

Brand Commitments - What are they and why you need them

Summarizing your story and positioning

Brand Story - Key Takeaways

About this course

Build a compelling story