How to calibrate for REPEATABLE GO-TO-MARKET

Building a repeatable GTM is the foundation of Product Market Fit. In this course, you will learn a structured way to calibrate the GTM pathways for your B2B tech business

Buy $99.00 Free Preview

Course curriculum

1. Intro- how to calibrate GTM
  FREE PREVIEW
2. Intro-how to calibrate GTM
1. WORKSHEET: Calibrate Repeatable GTM
1. Assess your customer intensity
2. Assess your customer intensity
1. How to segment for early adopters
2. How to segment for early adopters
1. Consider GTM trade offs of your product offering
1. Build your GTM strategy
2. Build your GTM strategy
1. Prioritize your direct GTM path
2. Prioritize your direct GTM path
1. Adding channel pathways
2. Adding channel pathways
1. Managing multiple GTMs
2. Managing multiple GTMs
1. Two GTM alignment checks
2. Two GTM alignment checks
1. Summarize Repeatable GTM
2. Summarize Repeatable GTM
1. KEY READINGS: Repeatable GTM

About this course

$99.00
21 lessons
1 hour of video content

Figure out your GTM strategy early

To build repeatable pathways

Enroll today

Growth Matters

How to calibrate for REPEATABLE GO-TO-MARKET

Course curriculum

Intro - how to calibrate for repeatable GTM

WORKSHEET: Calibrate for REPEATABLE GTM

Assess your customer intensity

Segment the market for early adopters

SPECIAL PERSPECTIVE: Consider GTM trade offs of your product offering

Build your GTM strategy

Prioritize your direct GTM path

Adding channel pathways

Managing multiple GTMs

Two GTM alignment checks

Summarize Repeatable GTM

KEY READINGS: Repeatable GTM

About this course

Figure out your GTM strategy early