How to calibrate for New Game in Category

How to calibrate for NEW GAME IN CATEGORY

Competing in an existing category is hard. In this course, you will learn how to set and play a new market game that separates you from others to improve your product market fit.

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Course curriculum

1. Why Categories Matters
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1. Intro - How to calibrate for New Game in Category
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1. WORKSHEET: Calibrate for New Game in Category
2. REFERENCES
1. Define your current category
1. How to set a new game in category
1. Find a novel insight
1. Generate a contrarian point-of-view (POV)
1. Determine how POV changes category criteria
1. Segment market by contrarian POV
1. Target for early adopters
1. Position POV to Product
1. CASE STUDY of New Game Play - Apigee Inc
1. SPECIAL: Creating a NEW CATEGORY

About this course

$99.00
14 lessons
1 hour of video content

Start a new game in market to win against others

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Growth Matters

How to calibrate for NEW GAME IN CATEGORY

Course curriculum

Why Category leadership matters

Intro - How to calibrate for New Game in Category

WORKSHEET: Calibrate for New Game in Category

Define your current category

How to set a new game in category

Find a novel insight

Generate a contrarian point-of-view (POV)

Determine how POV changes category criteria

Segment market by contrarian POV

Target for early adopters

Position POV to Product

CASE STUDY of New Game Play - Apigee Inc

SPECIAL: Creating a NEW CATEGORY

About this course

Start a new game in market to win against others