How to calibrate for MAGICAL PRODUCT

Building a magical product is more than using cool technology. In this course, you will learn how to build a product offering, in a step wise fashion, that is ready to be tested for fit in your market.

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Course curriculum

1. Intro - how to calibrate for Magical Product
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1. WORKSHEET: Calibrate for MAGICAL PRODUCT
1. Begin with product "secret"
1. Select the canonical use case
1. Identify your brand insight
1. Build your product offering
1. Define your brand promise
1. Check alignment - is your brand promise bold?
1. Consider GTM trade offs of your product offering
1. Summarize your Magical Product
1. KEY READINGS: Magical Product

About this course

$99.00
11 lessons
1 hour of video content

Make your product magical - align to bold promise of your tech

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Intro - how to calibrate for Magical Product

WORKSHEET: Calibrate for MAGICAL PRODUCT

Begin with product "secret"

Select the canonical use case

Identify your brand insight

Build your product offering

Define your brand promise

Check alignment - is your brand promise bold?

Consider GTM trade offs of your product offering

Summarize your Magical Product

KEY READINGS: Magical Product

About this course