Product Market Fit Master Class

Finding Product Market Fit (PMF) is hard for tech entrepreneurs. In this course, you will build your PMF plan using Five Factors Framework (and 10+worksheets) to improve your odds of success. Based on the top rated live course on Maven

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Course curriculum

1. Why is PMF So Hard
  FREE PREVIEW
1. Five common PMF pitfalls
  FREE PREVIEW
1. Intro to PMF Five Factors Framework
  FREE PREVIEW
1. How Good is Your PMF Today
  FREE PREVIEW
1. Power of Sharp Questions
  FREE PREVIEW
1. SCORING WORKSHEET for baseline PMF
  FREE PREVIEW
1. Your PMF Baseline Scorecard
  FREE PREVIEW
2. WORKSHEET: Summarize your PMF Baseline Score across Five Factors
  FREE PREVIEW
1. How to Navigate PMF
  FREE PREVIEW
2. Summary Slides - PMF Five Factors Framework
  FREE PREVIEW
1. Intro to calibrating for HUNGRY CUSTOMER
  FREE PREVIEW
1. WORKSHEET: Calibrate for HUNGRY CUSTOMER
1. Establish your software stack
1. Identify your customer archetypes (sub-types)
1. Map relevant value frameworks
1. Anchor in the right value drivers
1. Summarize your ideal HUNGRY CUSTOMER
1. KEY READINGS for CUSTOMER factor
  FREE PREVIEW
1. Intro - how to calibrate for Magical Product
  FREE PREVIEW
1. WORKSHEET: Calibrate for MAGICAL PRODUCT
1. Begin with product "secret"
1. Select the canonical use case
1. Identify your brand insight
1. Build your product offering
1. Define your brand promise
1. Check alignment - is your brand promise bold?
1. Summarize your Magical Product
1. KEY READINGS: Magical Product
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1. Why Categories Matters
  FREE PREVIEW
1. Intro - How to calibrate for New Game in Category
  FREE PREVIEW
1. WORKSHEET: Calibrate for New Game in Category
2. REFERENCES
  FREE PREVIEW
1. Define your current category
1. How to set a new game in category
1. Find a novel insight
1. Generate a contrarian point-of-view (POV)
1. Determine how POV changes category criteria
1. Segment market by contrarian POV
1. Target for early adopters
1. Position POV to Product
1. CASE STUDY of New Game Play - Apigee Inc
1. SPECIAL: Creating a NEW CATEGORY
1. Intro-how to create value story for a tech product
  FREE PREVIEW
1. WORKSHEET: Building brand story
2. REFERENCES
1. Building your story blocks
1. Structuring your story
1. Mapping story to customer journey
1. Positioning your story
1. Intro- how to calibrate GTM
  FREE PREVIEW
1. WORKSHEET: Calibrate Repeatable GTM
1. Assess your customer intensity
1. How to segment for early adopters
1. Consider GTM trade offs of your product offering
1. Build your GTM strategy
1. Prioritize your direct GTM path
1. Adding channel pathways
1. Managing multiple GTMs
1. Two GTM alignment checks
1. Summarize Repeatable GTM
1. KEY READINGS: Repeatable GTM
  FREE PREVIEW
1. Intro to calibrating for Ready Talent
  FREE PREVIEW
1. WORKSHEET - Calibrate for READY TALENT
1. Find Founder Category Fit
1. Find CTO Product Fit
1. Find GTM Lead to Pathway Fit
1. Map key customer relationship roles for PMF
1. Summarize your Ready Talent
1. KEY READINGS - READY TALENT
  FREE PREVIEW
1. Intro to PMF risk mitigation plan
  FREE PREVIEW
1. WORKSHEET: How to build & test PMF risk mitigation plan
1. Develop story validation plan
1. How to mitigate each key risk factor
1. FINAL CUT: PMF Five Factors Scorecard + Path Forward
1. REFERENCE: PMF Risk Mitigation Plan SUMMARY

About this course

$699.00
80 lessons
6 hours of video content

Execute smarter on your PMF, starting today

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Why is Product Market Fit (PMF) so Hard?

Five Common PMF Pitfalls

Intro to a Market Driven PMF Approach: Five Factors Framework

How Good is Your PMF Today?

The Power of Sharp Questions

Your Scoring WORKSHEET

Scoring your Five Factors

Your Baseline PMF Scorecard

How to Navigate PMF

Intro to calibrating for a HUNGRY CUSTOMER

WORKSHEET: Calibrate for HUNGRY CUSTOMER

Establish your software stack

Identify your customer archetypes

Map relevant value frameworks

Anchor on the right value drivers

Summarize your ideal HUNGRY CUSTOMER

KEY READINGS for Customer Factor

Intro - how to calibrate for Magical Product

WORKSHEET: Calibrate for MAGICAL PRODUCT

Begin with product "secret"

Select the canonical use case

Identify your brand insight

Build your product offering

Define your brand promise

Check alignment - is your brand promise bold?

Summarize your Magical Product

KEY READINGS: Magical Product

Why Category leadership matters

Intro - How to calibrate for New Game in Category

WORKSHEET: Calibrate for New Game in Category

Define your current category

How to set a new game in category

Find a novel insight

Generate a contrarian point-of-view (POV)

Determine how POV changes category criteria

Segment market by contrarian POV

Target for early adopters

Position POV to Product

CASE STUDY of New Game Play - Apigee Inc

SPECIAL: Creating a NEW CATEGORY

Intro to creating value story for a tech product

WORKSHEET & REFERENCES

Building your story blocks

Structuring your value story

Mapping story to your customer journey

Positioning your story

Intro - how to calibrate for repeatable GTM

WORKSHEET: Calibrate for REPEATABLE GTM

Assess your customer intensity

Segment the market for early adopters

SPECIAL PERSPECTIVE: Consider GTM trade offs of your product offering

Build your GTM strategy

Prioritize your direct GTM path

Adding channel pathways

Managing multiple GTMs

Two GTM alignment checks

Summarize Repeatable GTM

KEY READINGS: Repeatable GTM

Intro to calibrating for READY TALENT

WORKSHEET: Calibrate for READY TALENT

Find Founder Category Fit

Find CTO Product Fit

Find GTM Lead to Pathway Fit

Map key customer relationship roles for PMF

Summarize your READY TALENT

KEY READINGS - READY TALENT

Intro to PMF risk mitigation plan

WORKSHEET: How to build & test PMF risk mitigation plan

Develop story validation plan

How to mitigate each key risk factor

FINAL CUT: PMF Five Factors Scorecard + Path Forward

REFERENCE: PMF Risk Mitigation Plan Summary

About this course